Two in a Room Studios

In an earlier post “Why doesn’t my site show up on Google?”, I mentioned how Google uses the meta description of a page for the description (or “snippet” in Google speak) that appears under links in the search results.

What may also happen is that Google uses an excerpt of text from your page that surrounds the search terms and combines them into its own snippet. [read more]

PayPal is a quick and no fuss way to send and receive payments for your business online, but some of the default security settings can be tightened quickly and easily. [read more]

Research by Epsilon regarding the effects of opt-in email campaigns in the US has revealed that customers receiving opt-in email campaigns are more than 50% more likely make a purchase offline or online. [read more]

According to research from Webvisible and Nielsen only 44% of small business owners have a website. Most revealing is that 63% of those surveyed use the internet to source local business, and 82% use a search engine such as Google to do so. Half of the small businesses only spent 10% of their marketing budget online.

Data from Nielsen/WebVisible, graph by Two in a Room Studios

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A new iPerceptions press release provides great insight into the activities of visitors to e-commerce websites.

Data by iPerceptions. Graph by Two in a Room Studios.

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