Two in a Room Studios

Research by Epsilon regarding the effects of opt-in email campaigns in the US has revealed that customers receiving opt-in email campaigns are more than 50% more likely make a purchase offline or online. Furthermore 57% of consumers surveyed reported they had a more favourable view of those companies that sent them email.

Key study findings:

1. 57% of consumers have a positive impression of companies who email them.
2. 40% said that receiving email has a positive impact on future purchases.
3. 71% remember email campaigns when purchasing online.
4. 50% are more likely to buy products from companies who send them email, both online or offline. (67% in the retail category)
5. 33% visit sites directly instead of clicking on an email link.

Of particular interest is the fact that one-third of consumers visit the site directly, rather than clicking links in the email–most likely due to security fears. This would circumvent any click-through marketing analytics, showing that any increase in website visits and in-store visits need to be recorded in tandem with online marketing initiatives.

Two in a Room Studios offer cost effective, easy to manage email campaigns for your business. Contact us for a no obligation email campaign proposal.

View the original article at MarketingCharts.com