Two in a Room Studios

People who shop online and offline, as opposed to those who only shop offline, spend anywhere from 30-60% more on average.

According to recent Nielsen research*, when purchasing high consideration items such as consumer electronics shoppers prefer to browse online than in a local shop.

Over two-thirds of consumers say that they could get a better price online than in a local shop due to the following factors;

1. It is easier to compare prices online (50%)
2. Convenience of home delivery (45%),
3. Comparing retailers (41%),
4. Ability to choose from a broader selection (40%),
5. Accessing more product information (40%),
6. Reading consumer reviews (37%).

The top reasons given for eventually deciding to not buy online were;

1. Wanting to physically evaluate the product (58%)
2. Didn’t want to wait for the product to ship (52%)
3. Didn’t want to pay for shipping & handling (43%)

Source: Nielsen Online.

*Nielsen Online MegaPanel survey May 2008