Dec 3, 2008
What are visitors doing at your online store?
A new iPerceptions press release provides great insight into the activities of visitors to e-commerce websites.
Data by iPerceptions. Graph by Two in a Room Studios.
Reasons for visiting an e-commerce website;
- 47% were there to browse, compare and research
- 16% of all visitors purpose was to buy
- 11% to check out prices and promotions
- 10% to access customer service or customer support
- 10% came for information or entertainment
- 4% to find a store location
The data clearly shows that your online store must provide as much information as possible to try and convert these visitors into purchasers.
Great product photos, well written detailed information and presentation are essential. On the internet people can’t pick up your product and look at it so these are your only chance to make an impression that counts.
Two in a Room Studios specialises in e-commerce applications that work. Contact us for a quote to get your shop online today.
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