What do online shoppers want most?
Nearly half of online shoppers say that price is the most important lure to buying online. Well no surprises there, but what is interesting is that the next most important thing to customers was free shipping. Those interviewed who said that free shipping was most important said that price was second most important. Coupons and discounts came a distant third, and any other factors such as checkout procedure and so on were almost negligible. Quite contrary to what some people are going on about at the moment.
So online shoppers are pretty savvy to the lure of great bargains online that are misleading due to high shipping prices. I personally love the convenience of shopping online, as long as the shipping cost isn’t exorbitant I can justify the cost – but I appear to be in the minority!
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